Legrand India, on March 27, 2019, inaugurated its state-of-the-art experience centre Innoval in Dehradun, the capital city of Uttarakhand.
Innoval will host its India group company products – Legrand, Numeric and Valrack. Globally Innoval’s are present at France, Greece, Chile, Brazil, Colombia and Dubai. It made its first-time entry in the Asia Pacific region with its launch in Mumbai followed by successful launches in Ahmedabad, Lucknow and Bangalore respectively. The company is now all set to amaze the Dehradun market with its experiential centre launch, a release from Legrand India said.
Through this Innoval in the city, the company plans to engage with professionals like architect, builders, contractors, government departments, retailers and electricians. The company is conducting in-house seminars with various trade and architecture bodies.
Samir Kakkar, Sales Director, Legrand India said, “Dehradun has emerged in a big way in the last couple of years. It is a land of opportunities! The real estate segment in the state is booming. There are also big industries and brands which have set up shops here.” He added, “With our launch in Dehradun, we plan to reach out to our customers and business partners in Dehradun. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade.”
Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend.
Innoval is Legrand’s global brand of product showcases. The name Innoval reflects Legrand’s brand value of developing ranges of innovative products (Valley of Innovation). The narrative at Innoval is based on the concept of ‘Source to End Usage’, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid.
The Dehradun market is fast growing and there are multiple needs and expectations of customers. With the new generation becoming decision makers the demand for products with innovation, technology has increased, the release said.
Photo shows Samir Kakkar, Sales Director, Legrand India inaugurating the new experience centre at Dehradun, Uttarakhand.