Panasonic Electric Works India, Panasonic Life Solutions India, has announced the launch of the Roma ASA Series, the newest evolution of its best-selling modular switch range.
Building on over three decades of trust and performance, the Roma ASA Series introduces a refined design philosophy aligned with the evolving needs of modern residential and commercial spaces, a company release said.
ASA stands for Adaptive Accessories, Soft Switch, and Advanced Technology — representing a thoughtful integration of innovation, comfort, and safety. Designed to complement diverse interior styles, the switches offer a smooth touch experience, softer operational sound, and enhanced features that support everyday convenience.
The Roma ASA Series includes a comprehensive range of switches, plates, regulators, and accessories, offering a complete solution for both residential and commercial applications.
With improved ergonomics and upgraded functionality, the Roma ASA Series also introduces a bold new colour variant — Magnesium Black. This premium finish adds a sophisticated and contemporary edge, enhancing the visual appeal of modern spaces while remaining easy to clean and maintain.
Built for durability and long-term performance, the series supports up to 2 lakh operations, reflecting Panasonic’s commitment to robust quality and reliability. The new design plates and regulators are developed to seamlessly integrate with evolving interior trends, making them an ideal choice for architects, interior designers, electricians, and homeowners seeking dependable yet stylish electrical solutions.
Enhancing functionality and visual appeal
Speaking on the launch, Yoshiyuki Kato, Managing Director, Panasonic Electric Works India, Panasonic Life Solutions India, said: “Roma has been a trusted name in Indian households for decades, representing reliability, safety, and enduring performance. As residential and commercial spaces increasingly evolve into design-led environments, consumers today expect electrical solutions that seamlessly combine aesthetics, comfort, and long-term durability. With the introduction of the Roma ASA Series, we are further strengthening this legacy by bringing together evolved design, smoother operation, and advanced technology that aligns with the needs of modern living. The introduction of the Magnesium Black range across switches, plates, and accessories reflects our continued focus on design innovation while upholding the quality and reliability that Panasonic stands for. Through Roma ASA, we aim to deliver solutions that enhance both the functionality and visual appeal of contemporary spaces.”