Finolex Cables has announced its entry into the room heater segment with a product range spanning 400W to 2,500W.
The stylishly designed room heaters come in six variations, supported by extensive engineering to provide reliable and flawless service for years. The heaters have multiple options such as oil-filled, quartz tube, fan blower, convector and halogen with a wattage ranging from 400W to 2,500W. The launch is timed with the oncoming of winters and aims to provide convenience and warmth to customers in the comfort of their home, a release by Finolex Cables said.
A frontrunner
Speaking on the expansion of the product portfolio, Deepak Chhabria, Executive Chairman, Finolex Cables said. “Finolex Cables has been one of the frontrunners in providing some of the best quality consumer durable products and the customer response has been deeply encouraging. Our aim is to constantly pre-empt and offer products that are need of the hour with customer centricity being the binding factor. Our entry into the room heater segment is a true representation of a brand that is consumer’s first choice.”
Promising response
Speaking on the launch, Amit Mathur, Senior Vice President – Sales & Marketing, said “It is a matter of honour that our entry into the room heater segment is due to the positive push from trade partners, due to the promising response we received for our water heaters range. The room heaters have also had a substantial portion of pre-booking already. We aim to serve a wide consumer base through our 1,50,000-strong retailer network.”
Conduits
It was only in February this year that Finolex successfully launched its conduits. These are available in 19-32” diameters in Light, Medium and Heavy stress specifications. Along with conduits Finolex also offers commonly used fittings like junction boxes, bends, inspection bends etc.
Diversification
Following the success of Finolex Cables’ steady expansion into the electrical segment with products like electric water heaters, fans, miniature circuit breakers (MCBs), switches, conduits and lighting products, the new range of room heaters is designed to meet the channel demand. With consumer-focused ranges being one of the focus pillars, the company has a competitive advantage in engineering, facilities, and expertise, the release added.
