Vashi Electricals, one of the India’s largest channel partners recently launched an e-commerce portal under its flagship brand name, www.vashielectricals.com, for its consumers and businesses to shop on the web. Through its portal, the company has begun selling motors, wires and cables, switchgear, gearboxes, motors and allied electrical products, online.
The e-commerce portal was launched at an exclusive event held on September 8, at the corporate office of Vashi Electricals in Mumbai. The event was graced by the top management from Hindustan Motors, along with other senior executives from premier industrial electrical brands such as Polycab, ABB, Siemens, Omron & Connectwell.
Initially, VashiElectricals.com will sell around 15,000 semi-knocked down units (SKU) from 15 different electrical brands. The expansion plan however aims to add more than 100,000 SKUs and premier electrical brands in the next one year, a press release from Vashi Electricals noted.
Madan Dodeja, CEO, Vashi Electricals, said: “Our Idea of e-commerce is to offer delightful experience to the Vashi Customers’ and a seamless purchase experience for consumers, ensuring that consumers get genuine products. Our commitment of delivery in 72 hours flat will ensure that the logistics is handled meticulously and our PAN India warehouses will help in achieving it”.
Discussing the underlying technology, Suraj Dodeja, Director, Vashi Electricals commented: “To gain competitive advantage among B2B players, we will focus more on innovative solutions such as chat-bots, real-time stock discovery and smart-watch notifications that help ensure us to stay close with the clients’ needs and optimize in a digital way.
Addressing queries of customers, Ganesh Gupta, Online Marketing Lead of Vashi Electricals said: “Initially we will focus on on-boarding all our offline customers into online stream and ensure they are comfortable in making transactions. We would also mine data through Google, Magento and In-search analytics and ensure that we are employing right marketing strategies, so that the customer or user has a delightful user experience on the portal.”
Meanwhile, the e-commerce market is anticipated to be worth $22 billion in the next five years, from $3.1 billion, the press release said quoting a November 2013 report by CLSA.
