Sterling Generators Pvt Ltd (SGPL), a Sterling and Wilson Group Company, has announced a strategic partnership with Moteurs Baudouin, a French manufacturer of marine and power generation diesel and gas engines
The development is is expected to accelerate growth for both companies in the auxiliary power category, a release from Sterling Generators said.
The partnership will leverage Baudouin’s legacy of designing and manufacturing the highest quality diesel and gas engines and Sterling Generators’ fuel efficient, smartly designed auxiliary power solutions that is compliant with latest emission norms.
Strategically beneficial
Sanjay Jadhav, CEO, Sterling Generators (P) Ltd, said, “With Baudouin’s global presence, fine legacy, and engineering expertise, it is strategically beneficial for us to have them as an engine partner. We are confident that we have a superior product in hand in terms of technology compared to other players in the industry. This collaboration will personify our commitment of providing discerning power consumers a smart, eco-friendly, cost-effective product backed by a strong aftermarket support.”
Right platform
On this alliance, Gurunath Kulkarni VP India Operations, Moteurs Baudouin said, “India being a strategic market, we are delighted to join hands with Sterling Generators. With a well-established distributor network and state of the art genset manufacturing facility, this partnership is the right platform for us to increase our footprint in India. We are confident that we will be able to serve our customers with latest technology products backed by robust on ground support and are fully geared to launch our next emission compliant power packs.”
Meeting the growing demand
According to reports, India’s prime power diesel genset market size is predicted to grow at a 10.6 per cent CAGR during 2022-2030. Government of India’s emphasis on Make in India, backed by sustained economic growth, continues to drive high power demand in India. The extraordinary global development in residential, commercial, and industrial sectors across regions has increased the demand for uninterrupted power. SGPL along with Baudouin is perfectly poised to meet the growing demands in the genset industry, the release added.