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Tata Power appoints Shardul Thakur as brand ambassador for Green initiatives

  • T&D India
  • February 17, 2020
Tata Power
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Tata Power recently signed on the Indian cricket team’s fast bowler, Shardul Thakur to represent and stand for the company’s values of being a green, environment-friendly and responsible company.

At a gathering in Mumbai on February 17, the ‘I have the Power’ film starring Shardul was showcased in the presence of Praveer Sinha, CEO & MD, Tata Power, Ashish Khanna, President – Renewables and Sanjay Banga, President – T&D. The event also comprised of young winners of Club Enerji competitions, responsible consumers of energy and media.

Tata Power’s new consumer-centric businesses include solar rooftop services, EV charging stations etc. and their recent collaboration with the Rockefeller Foundation to set up 10,000 microgrids in India by 2026. It is a testament to its commitment to provide affordable, reliable electricity for millions of rural homes and enterprises.

The company now provides rooftop solar services for residential consumers across 66 cities in India. The company has so far installed over 315 mw of rooftop projects, including some of the most industrialized states like Gujarat, Maharashtra and Tamil Nadu and also built utility scale projects in 13 states in the country with a total capacity of around 2.76 GW.

At present the company plans to provide next-gen power solutions via their EV charging business which has grown with 100 EV charging points across 8 cities. At present, there are 85 charging stations with a mix of public, semi-public and captive locations. With their recent partnership with Nexon EV the company aims to continue this trend and create smart consumers for tomorrow.

According to Praveer Sinha, CEO & MD, Tata Power, “Having Shardul agree to be our brand ambassador is a great affirmation of our core communication message. We believe his influence will help reach the youth of the nation and inspire them to make a difference by choosing sustainable energy solutions. Our new distribution solutions like microgrid, solar rooftop and EV charging will play a major role in improving the energy access across the country, in both urban and rural parts. And, with Shardul’s presence, we are confident of getting the buy in of an increasing number of our consumers in our journey to “go green”.

Commenting on this honour, Shardul Thakur said, “Tata Power endeavours to offer consumers sustainable and green energy solutions and I am proud to be associated with them. It gives me great pleasure to be up here standing for a reason, which I am sure resonates with all of us – that of being conscious citizens of our beautiful planet and what better way to do that than taking the power to make the right decision into our own hands.”

Bajel Projects | T & D India
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