Tata Power Delhi Distribution Ltd TPDDL), supplying electricity to a populace of 7 million in North and North-West Delhi, has launched its official brand mascot ‘Roshni’ to convey information on various topics to the consumers via company’s digital platforms (website and social media channels).
The name ‘Roshni’ means ‘light’, which implies the light of wisdom, reliability and happiness. She will empower the consumers by engaging with them.
Roshni is intelligent, spontaneous, and charismatic. With a distinctive style and appeal, she will grab the attention of the audience and will easily connect with people of all age groups. She is a quick-witted woman who will be communicating messages pertaining to an array of issues from energy conservation, e-bill payments, ethics of the company, consumer centric initiatives and safety tips. Tata Power-DDL through this mascot wants to empower their character ‘Roshni’ and pass her the baton of company’s communication.
A dedicated webpage on Roshni has also been created on company’s website
Additionally, she will also be driving the ‘Samajhdari Ki Choice’ campaign which was recently launched by the company on the occasion of ‘National Consumer Day’ to encourage its consumers to opt for e-bills by saying no to paper bills.
‘Samajhdari Ki Choice’ is an umbrella campaign under which Tata Power-DDL aims to educate its consumers about sustainable practices, energy conservation methods, benefits of smart meters, energy efficient lighting, roof top solar installations, digital service options etc.